General Manager

Job Description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLFI:

Established in 1953, WLFI (News 18) is the premier television station serving the Lafayette-West Lafayette area – DMA Market 189. As a CBS affiliate, it provides comprehensive local news, weather, and sports coverage across West-Central Indiana. The Lafayette-West Lafayette area is a dynamic blend of small-town charm and high-tech innovation. Lafayette serves as the scenic county seat, featuring a vibrant, walkable downtown filled with quaint local shops & eclectic dining. Across the river, West Lafayette is the proud home of Purdue University, part of the BIG 10 Athletic Conference, and nationally ranked in multiple areas. Purdue is also an international hub for research. Overall, the area offers a rich quality of life with over 50 parks, the Columbian Park Zoo, and the Celery Bog Nature Area. With its proximity to Indianapolis and Chicago, it provides a perfect balance of Midwestern hospitality and global influence.

Job Summary/Description:

Gray Media is looking for the next General Manager for WLFI 18 News, CBS and CW Plus West Lafayette. The ideal candidate will have 10+ years of media management experience, including experience as a General Manager, Director of Sales, or News Director. The Vice President/General Manager will report directly to a Senior Operating Officer – Local Media of Gray and will be responsible for the management of all aspects of the station in a highly competitive and decentralized corporate culture.

Duties/Responsibilities include, but are not limited to:

Lead a fully functioning multi-platform media station with a focus on growing revenue and audience
Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the station’s growth in multi-platform content delivery and revenue generation that are in alignment with the local brand
Effectively communicate with department heads and all employees. Create a collaborative, team-based environment. Lead with positive motivation, direction, and insight while holding the team accountable for the attainment of operational goals
Encourage innovation across all levels of the organization
Provide visible leadership both inside the station and in the community. Develop strong relationships with key clients and other business partners
Provide training and development opportunities to team members
Responsible for all aspects of financial statements and ensuring station compliance. Responsible for station operating and capital expense budgets
Enforce all FCC, EEO, SOX, and any other appropriate rules and regulations
Understand and adhere to company policies, and at all times adhere to the highest ethical standards
Perform other duties as may be assigned

Required Skills

Qualifications/Requirements:

10+ years of media experience, including experience as a GM, DOS, or ND.
Bachelor’s degree in a related field. Equivalent work experience may suffice
Strong understanding of the industry and its future
Great communication skills — written, presentation, oral, and people skills
Must be able to manage multiple priorities to meet tight deadlines, able to adapt to changing deadlines while presenting a calming and confident presence
Strategic/analytical thinker and influencer
Leadership skills and abilities such as emotional intelligence, conflict resolution
Excellent negotiator
Able to build teams and high performers
Ability and willingness to become a community leader
Familiarity with employment law compliance at an operational level
Financial Reporting
Adapt to changing business needs, at times with little/no notice, and lead others through change
Identify, hire, and retain talent
Computer proficiency, including business software such as MS Suite and Enterprise/SAP-type
Must have or be able to attain a valid driver’s license. Driving record should not have any major convictions, no more than one minor conviction, or at-fault accident in the past 3 years.

Education Required

Bachelor’s degree in a related field. Equivalent work experience may suffice

Benefits

Our benefits include a medical insurance coverage option with NO COST premiums for employees and very low premiums for dependents. Gray offers Medical, Dental, Vision, Accident Insurance, along with additional voluntary benefits. All employees have free company-paid disability and life insurance. Employees earn Paid Time Off, can take Paid Parental Leave, and have paid company holidays throughout the year.

Gray’s medical plans are inclusive and feature virtual care options, coverage for infertility/adoption services, reimbursement for necessary travel for medical care, and more. All employees are also offered free and confidential professional support for issues with alcohol and drug addiction.

How to Apply

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WLFI-TV/Gray Media is a drug-free company