Consuming Media 2024 & Looking Ahead to 2030

If you’re in the Indianapolis area for the October Career Fair (October 14, in Carmel) and the Spectrum Awards (evening of October 15 in downtown Indianapolis), plan to join a “lunch and learn” event in Indianapolis – attendance is FREE to all IBA members.

 

WHAT:                   “Consuming Media 2024 & Looking Ahead to 2030”

WHERE:               Sarkes Tarzian’s WTTS Community Studio in downtown Indianapolis902 Fulton Street (at the corner of Fulton and Vermont Streets, in the former Clemens Vonnegut School #9.)  On-street parking is available

WHEN:                 Tuesday, October 15 from 11AM to 2PM (including a free lunch!)

HOW:                     To Register [CLICK HERE]

 

What are they watching and listening to in 2024?

Indiana Media Consumption Study, presented by IBA Executive Director Dave Arland

In 2024, IBA commissioned SmithGeiger to study the media consumption habits of more than 1,500 Hoosiers and we learned a great deal about what people watch and listen to, and where they spend their time online.  The insights in the first Indiana Media Consumption Study may be surprising, and certainly the results will help any sales team looking to add home improvement, legal, and health services clients.

 

What should a station look like in 2030?

Presentation and discussion by Paul Jacobs,

Vice President and General Manager of Jacobs Media

The only thing constant in broadcasting is change.  Technology, audience, staffing and other factors make it challenging to figure out the right moves and make the best decisions.  In this “swirl,” it’s harder than ever for leaders to know where to place their bets, because it’s hard to know where things are heading.  This will be a fast-paced exploration designed to stimulate thinking to help managers put the decisions they are making today – and tomorrow – in perspective.

           To Register [CLICK HERE]

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