The IBA is hosting its first of two career fairs in 2021 on Thursday, February 25th and Friday, February 26th. In an effort to ensure the best experience for stations, the IBA is offering a series of programs in advance to improve connections made at the fair.
Starting on Thursday, February 4th – Laurie Kahn, Creator and President of Media Staffing Network,Inc., will start an eight-week series on attracting prospective employees, recruitment and retention, diversity, and hiring in a remote world.
About Laurie Kahn
Laurie Kahn is Creator and President of Media Staffing Network, Inc. ™ the first staffing company to cater exclusively to media sales and associated departments for full time placement, consulting and career coaching for the Agency, Broadcast, Cable, Internet, Digital, New Media and Print industries. Successfully placing people since 1993, now offers solutions to finding local sellers in all market sizes.
Kahn’s more than 25 years experience in media includes local and national sales positions in both large and small markets; turn around expertise with new formats; and local and national management positions. Kahn has been an elected member of MIW (Most Influential Women in Media) yearly since 2008 and has received numerous awards for sales and management throughout her career.
Session Registration
Critical Steps to Assure Success in Attracting Prospective Employees
Thursday, Feb. 4
NOON ET/11AM Central
Presenter: Laurie Kahn, President/CEO, Media Staffing Network
Media Staffing Network will provide an overview of things that are working for companies who are winning the war for talent!
This is the 1st for any series as we cover lots of basics:
- Knowing what you need to hire: Building a job profile will not only help attract the right people, but it will also help you weed out those who are not a fit.
- Building & marketing your culture: This is essential to attract the right people.
- Compensation: Now more than ever, a plan with security is crucial. Learn how to create one!
- Perks to attract & retain top talent: Tips on ideas to invest in to create a happy team
Let’s Talk Marketing – a Key Player in Recruitment & Retention
Thursday, Feb. 11
NOON ET/11AM Central
Presenter: Laurie Kahn, President/CEO, Media Staffing Network
Media Staffing Network will help stations get better understanding of how to market to attract ideal candidates:
- The all-important career pages
- Social media tricks & profiles
- Changing your messages to address a higher quality of talent (Stop sounding desperate and like you are always looking!)
- Overcoming the perception that Broadcast is “old school”
- How “onboarding” and “culture” are a big part of attraction
- Remembering that hiring is going beyond the “job seeker”
- Why pipelines of talent are important
- Attracting & landing passive prospects
Tips and Tricks to a More Effective Interview (For Both Job Seekers & Passive Prospects)
Thursday, Feb. 18
NOON ET/11AM Central
Presenter: Laurie Kahn, President/CEO, Media Staffing Network
Media Staffing Network will share tips & tactics for uncovering more information to make the right decision when hiring.
We’ll explore real questions and answers.
Learn how to build a relationship with a passive prospect and lead them to YES!
Compensation and Onboarding – How They Work Together
Thursday, Feb. 25
NOON ET/11AM Central
Presenter: Laurie Kahn, President/CEO, Media Staffing Network
We’ll discuss different models of compensation for sales and other station staff members.
Learn how to keep the new hire engaged while not getting frustrated.
Get an onboarding plan for better retention that can work for both in-person or remote training.
Restructuring the Sales Team for Stronger Retention and Engagement
Thursday, March 4
NOON ET/11AM Central
Presenter: Laurie Kahn, President/CEO, Media Staffing Network
Media Staffing Network will provide the why, where, how, when:
- Why this model will work best for the future
- Setting up a team
- How will they be compensated
- Utilizing part-time and flexible workers
You’ll also get strategies for bringing in next-generation employees and non-employees.
The Talent Pipeline – A Must in Recruitment Success
Thursday, March 11
NOON ET/11AM Central
Presenter: Laurie Kahn, President/CEO, Media Staffing Network
Media Staffing Network provides a hands-on overview with instructions on how to build a talent pipeline:
- How to set up
- Populating the list
- Building relationships
- Scripts for success in reaching out
Hiring in a Remote World
Thursday, March 18
NOON ET/11AM Central
Presenter: Laurie Kahn, President/CEO, Media Staffing Network
We’ll discuss how all the steps of the hiring process done on a remote basis. Media Staffing Network will provide tips to help your team be more productive at home and we’ll take a deep dive into virtual interviewing and onboarding:
- Needed materials
- Setting yourself up
- Preparing the candidate
- Creating a virtual onboarding program
Do You Have Enough Diversity at Your Company?
Thursday, March 25
NOON ET/11AM Central
Presenter: Laurie Kahn, President/CEO, Media Staffing Network
This presentation will help you understand the importance of maintaining a diverse staff.
We’ll address the meaning of “Diversity” and why it should be a strong focus.
Help your managers better understand how having a diverse staff can help with future recruitment, hiring and retention. You’ll also get tips on how to attract, interview and build a diverse team (including where to look!).
